You’re Running a $50M Company with a $5M Finance Function
Your controller says the numbers are clean. Your banker’s asking questions you can’t answer. Inventory’s up, but cash is tight. The auditors found three reconciling items no one can explain.
You’re 60 days from a sale, a loan covenant, or a board meeting—and you’re not sure the books will hold up under scrutiny.
You don’t have a revenue problem. You have a finance infrastructure problem. And it’s costing you sleep, credibility, and opportunity.
I fix that gap.
Why I Recognize It So Fast
Because I’ve been there—more than once.
I’ve been the CFO who inherited chaos. The one walking into month-end closes that didn’t tie, variance reports no one trusted, and GL accounts labeled “misc” because nobody knew what they were for. I’ve sat across from bankers, auditors, and buyers who stopped believing the numbers halfway through the presentation.
And I’ve been the CFO who cleaned it up—at Firestone Diversified Products (15 entities, SAP implementation, J-SOX compliance), Remy International (IPO prep), Keter North America, and ELSA Corporation.
I’ve led consolidations, turnarounds, and audits that could have been disasters—but weren’t, because I rebuilt the foundation first.
Before that, I was a United States Marine.
Graduated top of my class in Supply Administration School.
Earned the Navy/Marine Corps Achievement Medal.
The military taught me something I still use every day:
“You can’t lead what you can’t measure.
And you can’t measure what you don’t control.”
That’s the same problem most manufacturers face.
The books exist. The controls don’t.
The System That Fixes It Permanently
After two decades of fixing this same problem—across public accounting, global manufacturing, and private equity turnarounds—I built the CLEAR Financial System™.
It’s not consulting theater.
It’s not a “90-day roadmap” you’ll never execute.
It’s the unglamorous, high-stakes work of stabilizing cash flow, enforcing control discipline, and building transparency between leadership and accounting.
It’s how I help $10M–$150M manufacturers finally close the gap between what their financials say and what their business is really worth.
Jeff Janssen, CPA
Founder | Janssen Strategic Advisor, LLC
Fractional CFO for $10M–$150M Manufacturers
© 2025 Janssen Strategic Advisor, LLC | CLEAR Financial System™ and CLEAR Readiness Review™ are proprietary frameworks of Janssen Strategic Advisor, LLC.